Fernando Pedraz, Reveni
My guest today is Fer Pedraz, founder and CEO of Reveni: "Your pessimism is my opportunity." With a nod to Jeff Bezos, that's my summary of Reveni's approach. Fer and team are on a mission to help retailers improve their...
My guest today is Fer Pedraz, founder and CEO of Reveni:
"Your pessimism is my opportunity." With a nod to Jeff Bezos, that's my summary of Reveni's approach. Fer and team are on a mission to help retailers improve their profitability, initially by supporting an instant returns and exchange process, but with plans for deeper integrations to support wholistic planning and customer support across the retail business.
Reveni makes money today by betting that customers will do the right thing when returning or exchanging a product. They advance the refund immediately, and take on the risk if the product does not return, or comes back damaged. They do this through better data - building a customer risk profile to help them anticipate what will happen.
It is inherently an optimistic business model, and a global vision. We talk about that, and much more. Fer shares his lessons for coming up with the initial idea, and getting early momentum for the business.
Enjoy my conversation with Fer Pedraz
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