Dec. 27, 2023

Sergio Gonzalez, Piper AI

Sergio Gonzalez, Piper AI

My guest this week is Sergio Gonzalez, co-founder of Piper AI: Along with his two co-founders, Sergio is building Piper as a generation AI CRM.  He comes to the challenge after years leading sales ops and sales teams at world class companies...

My guest this week is Sergio Gonzalez, co-founder of Piper AI:

Along with his two co-founders, Sergio is building Piper as a generation AI CRM.  He comes to the challenge after years leading sales ops and sales teams at world class companies (Google, Twitter, Stripe, Job & Talent). 

In our conversation, Sergio names the 'false premise' of CRM systems today - the idea that sales teams will consistently put in the data needed to get actionable insights from a CRM.  Piper is building a solution that addresses this fundamental challenge.  

We cover:

  • Moving to Madrid at a young age, and studying abroad for college
  • Building an international career
  • Lessons learned from leading teams in great companies
  • What Piper is building and why
  • Building and training models for AI products 
  • Making the transition from large companies to being a Founder

Sergio's story fits well within the Investing in Spain thesis.  Piper is international from day one, developing initial customers across Europe.  With the growing global importance of industry specific AI applications, Piper is a noteworthy startup not just for Spain, but globally.  Enjoy this conversation with Sergio Gonzalez.